Amazon - Like Google, Amazon too delivers interest-based ads on its own websites as well as external websites. Windows users can click the “Start” button, click Settings - Privacy and then turn off “Let apps use my advertising ID for experiences across apps” to disable personalized ads that appear inside apps.ģ. Microsoft - Go to and turn off the “Personalized ads in this browser” setting to only allow generic ads. Google - Go to /ads/preferences and ensure that the “Ads based on your interests” setting is turned off.Ģ. Google, Microsoft, Yahoo, Facebook, Amazon and other web advertising networks offer simple ways to help you opt-out of targeted advertising.ġ. If you would not like web companies to use your past online behavior to target ads on your computer, you do have an option to easily opt-out. How to Opt-Out of Interest-Based Advertising The following video explains behavioral or interest-based advertising in slightly more detail.
Online advertisers, with the help of browser cookies, are able to track you across the web and serve relevant advertising. In other words, the ads follow you on the Internet even after you have switched to a different website. Whether you are reading news on CNN, checking out cooking videos on YouTube or reading your Facebook newsfeed, the ads are likely to be around the same them - Singapore hotels. To give you an example, if you search for ‘hotels in singapore’ on a travel website, you’ll see that almost every website you visit later will have ads arounds Singapore hotels. The buzz is however around interest-based or behavioral advertising where ads are displayed according to your past online activity and interests. If you are reading a review of a mobile phone, you may see ads for mobile accessories or other brands of phones. For instance, if you are on the ESPN website, the ads on the page could be for sports related products. You are probably aware of contextual advertising where ads are served based on the content of the current web page.
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